Identiti - Celebrate Individuality Identiti - Celebrate Individuality
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OUR BUSINESS
We design, manufacture, retail and market designer name plates to customers who are building or improving homes. In a short span of time Identiti has created niche market for itself which is fast catching the imagination of all the home makers. Since inception, the Pampered Home has been enabling proud home owners with artistically designed hand crafted nameplates under the brand 'Identiti', and interesting fusion of glass, wood, fiber, stone and metal. Identiti is focused towards making a difference in the way people design their home entrances.
We now are extending our concept to include Kid Room Identities and Name Accessories for executives.
OUR HISTORY
Incorporated in 2003 by Seema Joneja and Rattan Joneja, who saw the need for aesthetically designed name plates for every home which aspired to be more than just ordinary. Thus to test the concept & retail store of its kind was launched in Lokhandwala, Andheri, Mumbai in July 2003 with exclusively customized Apartment name plates. The overwhelming response and demand soon prompted to commence smart retailing (i.e. small format stores in high footfall areas targeting large catchments) with an outlet in Nirmal Lifestyle in October 2004 and InOrbit in December 2004. It has now becoming the leading designer, manufacturer, and service provider for nameplates. The market demand saw Identiti evolve constantly. Doorplates were added to the existing product range in February 2004; Bungalow & Building plates in February 2005; Instant Ceramic plates in January 2006 and Desk plates in September 2006. Designed exclusively by in-house designers, only a few name plates of each kind are made available, ensuring exclusivity. We have earned a reputation for innovative and creative design, superior manufacturing quality, and dependable service that our clients rely upon, no matter how big or small the job.
OUR MISSION STATEMENT
Create and establish Identiti as the premier brand for the finest Name Plates in the world
To achieve our Mission we practice the following:
  • Creatively and conceptualization in bringing out new ideas for all aspects of our business.
  • Excellence in designing, manufacturing and delivering our Name Plates.
  • Establishing a good and ethical work and business environment for all our stakeholders.
  • Ensuring customer satisfaction at all times.
  • Recognizing that profitability is key in achieving our success
THE WAY AHEAD
Apartment Name plates, Desk plates, Bungalow plates are just the beginning. Identiti intends to revolutionise the way all Name Plates look in the near future. Leveraging the strength of the brand and the retail distribution network, Identiti plans to introduce a new concept every year and new designs every season.
FRANCHISING REVOLUTION
Since inception, Pampered Home has been committed to branding and smart retailing. In fact ‘Identiti’ is the only branded made to order designer name plate retail concept in the world. As of September 2007 it has 4 outlets in Mumbai, Pune and Banglaore. Strategically located in Inorbit (Malad), Nirmal Lifestyle (Mulund), and Total (Banglore). Pampered Home has taken the first giant stride into the magical world of lifestyle retailing and is now looking to leverage its skill and brand strength into a countrywide franchised offering. Pampered Home has just commenced Shop-In Shop Concepts as a new revolution of smart retailing to make available our Identiti concept at every important city and town in India. Such tie ups are generally for a chain of larger format stores in Home retailing.
  
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